I deliver freedom from food fixation by creating metabolic miracles.


I'm Erin, and that right there is my adorable palomino horse, Teddy (he's the one on the left).


I'm not going to write this bio in the third person because I'm writing it myself, about myself. I spent over 20 years in marketing and business communications before making the leap to functional nutrition consulting and health coaching, and got my career start as a writer - so I feel as though I'm qualified to know how to write stuff. First person just feels right. Less cheesy. 

Concurrent to my 20 years spent in marketing, advertising, and business development, I've spent 20+ years (and counting) in the fitness industry, as a personal trainer and group fitness instructor.


Through most of my fitness career, I watched people fail.  Time and time again. Following all the rules. Shelling out all the money. Counting, weighing, measuring, diarizing... failing. Feeling dejected. Not understanding why their bodies were insisting on failing them. Assuming that failure was their ultimate destiny. 

It was when my own health took a dramatic turn for the worse that I really woke up to the fact that everything we'd learned was wrong. Everything we in the fitness industry had been telling people was wrong. You can't just count calories and magically trim your waistline. A great deal of your health and happiness has very little to even do with how much you eat or move. What a revelation. I dove into the research, healed myself, and became evangelical about teaching people the true biochemical workings of metabolism.


The body is a beautiful, complex machine, and I set out to educate people how best to get it working for them. 

I enrolled in nutrition school at the tender young age of 37 years old, graduating with a diploma in Natural Nutrition. It was a good start, offering up the nutrition science education and the credential needed to get out there and open a business teaching everything I had learned in my personal health journey - the "Unconventional Wisdom," as it were. From there I've taken a handful of other coaching  training, seminars, and certifications, to help build a business nurturing people along the scary path to massive lifestyle change. 

The things I ask you to do are not the same old things you've heard before.


Those things didn't work.


This is very difficult for people to wrap their heads around, and that's why you need a patient trustworthy, and knowledgeable coach to lead you through it. I do a lot of mythbusting in my day-to-day. I'm a bit of an outspoken brat where conventional wisdom is concerned. But I'm also extremely confident. I can get to the bottom of your metabolic woes in 8 weeks; dramatically dialling in your appetite, cravings, mood, energy, waistline and scale weight (if you're into that sort of thing). I've developed programs, products, and services that work, although they are a little off the beaten path... But what do you have to lose?

It's my mission to enable everyone to achieve an effortless relationship with food. Once and for all.